Speechcraft is Skill 7 of The 7 Skills to impress™. It can be found in Part 2, Chapter 7 of the book.
Speechcraft is a toolkit for influence. It subliminally changes minds. Speechcraft disguises your message, so it slips unnoticed into the client’s System 1. In this way, your words shape your client’s Edited Reality.
Speechcraft is the art of delivering your message powerfully and ethically. It includes tools like assumptions, cause-and-effect statements, embedded commands, and tag questions.
Speechcraft lets you summarise and suggest solutions that clients feel ownership of.