Speechcraft

Speechcraft is Skill 7 of The 7 Skills to impress™. It helps you turn a worthwhile idea into a message people can hear, picture and act on. Begin with their Current State, identify the Desired State, and build a believable path between them.

Pacing, Resistance Breakers, Embedded Commands, Cause and Effect, Tag Questions and Flow Words help the passage develop and carry its momentum. The Art of Persuasion course teaches you to construct and practise such a message; the Part 2 book chapter explains the language patterns in full.