Short for The 7 Skills to Impress™. It refers to the seven skills described in the book:
- Identify Your Outcome
- Manage Your State
- Practice Rapport
- Reveal Persuasion Pathways
- Elevate Formula
- Stay in Accord
- Speechcraft
People who use these 7 Skills remain calm and confident in complex situations. They mimic the natural behaviour of someone with a High Identity Quotient (High IDQ) and have a track record of success in their personal and professional lives, even during crises. Many practitioners use the 7 Skills to solve difficult problems, perform well under pressure and turn setbacks into advantages.k record in crisis situations, elite sports, teaching, parenting and personal improvement.