The Elevate Formula is introduced in The 7 Skills to impress™ Part 1, Chapter 4. The Identity Matrix: How to Build a Human Being; and it is also the subject of Skill 5 in Part 2.
The Elevate Formula is a mindset and set of speech patterns that help people excel under pressure and inspire others. It focuses on four dimensions (Broad/Narrow, Lasting/Fleeting, Self/Other) and guides you to frame strengths as broad, lasting and part of the self, and problems as narrow, fleeting and other.