Persuasion Pathways

Persuasion Pathways are preferences that affect what someone notices, what information means to them and how they are likely to respond. The 7 Skills include Sensory Language; Towards or Away From Safety Impulse; Sameness or Difference Awareness; Internal or External Scan; and the deeper Primal Motivator.

Listen for a person’s preferred patterns, ask questions to understand them, then shape your language so your message works for that person. Skill 4, Reveal Persuasion Pathways, explains the method in full.